This website, iPad Lead Application and Virtual Reality Application, or this advertisement on Facebook (the "Site" or “Website”) are operated by Cadillac Europe GmbH, a company registered under the Laws of Switzerland and having its registered office at Stelzenstrasse 4, 8152 Glattpark, Switzerland.

Please read this policy carefully before using this Site because it explains how we will process personal data and how we use cookies. Using this Site indicates that you accept this policy. If you do not accept the content of this policy, do not use this Site.



The information contained in this Site is designed to be as comprehensive and factual as possible. We reserve the right, however, to make changes at any time and without notice to prices, colors, materials, equipment, specifications, models and availability.

Some links provided in this Site may lead to sites furnished by independent site owners. The information presented therein is the sole responsibility of those site owners. Cadillac Europe has no control over or responsibility for the content of independent sites and provides these links to its visitors for their convenience.

Images shown in this Site may include product details referring to U.S. or Canadian car configurations, which may differ from car configurations available in Europe. The written information contained in this Site is designed to be as comprehensive and factual as possible for the European market. We reserve the right, however, to make changes at any time and without notice to prices, colors, materials, equipment, specifications, models and availability. Please contact your local Cadillac Sales and Service Specialist regarding product availability.




All materials within the Site are the intellectual property of Cadillac Europe or an affiliated company or are used with authorization. Materials may not be copied or reproduced, except to the extent necessary to view them online. However, you may print complete pages of the Site to hard copy for your own personal use on the following basis:

(a) no documents or related graphics on the Site are modified in any way;

(b) no graphics on the Site are used separately from the corresponding text; and

(c) Cadillac Europe’s copyright and trademark or other notices appear in all copies.


Notwithstanding the generality of the foregoing, Cadillac Europe may from time to time give you the opportunity to download wallpapers, screensavers and other utilities from the Site. Such downloads are covered by these terms.

Any use of the extracts from the Site for any purpose other than in accordance with these terms is prohibited. The materials on this Site have been thoroughly scanned and tested at all stages of production. Notwithstanding this, Cadillac Europe recommends that you run a virus checker before use. Cadillac Europe also recommends that you use an up-to-date anti-virus software.



If you wish to provide a link to the Site this must be to the Cadillac Europe homepage.



While Cadillac Europe endeavors to ensure that the Site is normally available 24 hours a day, Cadillac Europe shall not be liable if for any reason the Site is unavailable at any time or for any period.

Access to the Site may be suspended temporarily and without notice in the case of system failure, maintenance or repair or for reasons beyond Cadillac Europe’s control.



Other than personally identifiable information, which is covered under Cadillac Europe’s privacy & cookie policy as indicated below, any material you transmit or post to the Site shall be considered non-confidential and non-proprietary. Cadillac Europe shall have no obligations with respect to such material. Cadillac Europe and its designees shall be free to copy, disclose, distribute, incorporate and otherwise use such material and data, images, sounds, text and other things embodied therein for any and all purposes.

You are prohibited from posting or transmitting to or from the Site any material:

(a) that is threatening, defamatory, obscene, indecent, seditious, offensive, pornographic, abusive, liable to incite racial hatred, discriminatory, menacing, scandalous, inflammatory, blasphemous, in breach of confidence, in breach of privacy or which may cause annoyance or inconvenience; or

(b) for which you have not obtained all necessary licenses and/or approvals; or

(c) which constitutes or encourages conduct that would be considered a criminal offense, give rise to civil liability, or otherwise be contrary to the law of or infringe the rights of any third party, in any country in the world; or

(d) which is technically harmful (including, without limitation, computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data).


You may not misuse the Site in any way including, without limitation, by hacking.

Cadillac Europe shall cooperate fully with any law enforcement authorities or court ordering requesting or directing Cadillac Europe to disclose the identity of or locate anyone posting any material in breach of this paragraph 4.



The information on this Site is intended for customers of Cadillac Europe. Cadillac Europe will use its reasonable endeavors to ensure that the contents of this Site are accurate and up-to-date. However, due to the nature of vehicle stocks and changes implemented in vehicle specifications during annual updates etc., products shown on this Site may differ from the latest specifications. Some of the equipment described or shown may only be available in certain countries or may be available only at extra cost. Customers are advised to check any specifically required vehicle features with their retailer at point of ordering. Cadillac Europe reserves the right to change product specifications at any time and does not accept any liability for any claims or losses arising from a reliance upon the contents of the Site.

No reliance should be placed upon any of the statements made within the Site and the material on the Site is provided "as is", without any conditions, warranties or other terms of any kind. Accordingly, to the maximum extent permitted by law, Cadillac Europe provides you with the Site on the basis that Cadillac Europe excludes all representations, warranties and conditions or other terms (including, without limitation, any conditions implied by law) which, but for these terms, might have effect in relation to the Site.



Cadillac Europe and its officers, directors, employees or agents exclude to the maximum extent permitted by applicable law all liability and responsibility for any amount or kind of loss or damage that may result to you or a third party (including without limitation, any direct, indirect, punitive or consequential loss or damages, or loss of income, profits, goodwill, data, contracts, use of money, or loss or damages arising from or connected in any way to business interruption), and whether in tort (including without limitation negligence, contract or otherwise) in connection with the Site in any way or in connection with the use, inability to use or the results of use of the Site, any websites linked to the Site or the material on such websites, including but not limited to loss or damage due to viruses that may infect your computer equipment, software, data or other property on account of your access to, use of, or browsing of the Site or your downloading of any material from the Site or any websites linked to the Site. Nothing in these terms shall exclude or limit Cadillac Europe’s liability for:

(a) death or personal injury caused by Cadillac Europe’s negligence;

(b) fraud or fraudulent misrepresentation, intent and gross negligence;

(c) any liability which cannot be excluded or limited under applicable law.



1. Types of data being processed / links to other websites

Cadillac Europe cares about your privacy. Via this Site, Cadillac Europe does not collect or process any personal data with the exception of information collected via cookies as explained below in this policy.

This Site can also contain links to other Cadillac Europe websites or to websites of our affiliated companies, our dealers, authorized repairers or social media websites. When you click on such a link to any of such other websites, please be aware that these websites have their own data privacy policies. Please check their privacy policies when using these websites.

Please be informed that Cadillac Europe does not accept any responsibility or liability for any third party websites.


2. Collection and use of information

For optimizing this Site in terms of system-performance, usability and providing useful information about our products and services, we automatically gather and store information in log files on your computer. This includes your Internet Protocol (IP) address, browser type and language setting, operating system, internet service provider (ISP) and the date/time stamp.

We use this information to manage the Site efficiently, learn more about our users’ behaviors across the Site, analyze trends and gather demographic data about our users as a whole. The information collected may be used for our marketing and advertising services and communications (for example optimizing and improving the user experience, providing more attractive special offers and services).

If we use non-personal information together with personal data, this information is treated as personal data for as long as it remains combined.


3. Use of cookies

This Site, e-mail messaging, online services, advertisements and interactive applications may use "cookies" for optimizing our services.


What is a "cookie"?

A "cookie" is a small file, typically of letters and numbers, that we send to the cookie file of the browser on your computer’s hard disk by our web server. This, for example, allows our Site to recognize a user’s device when a connection has been established between the web server and the web browser. The main purpose of a cookie is to allow our web server to present the user with customized web pages that make the experience when visiting the Site more personal and more responsive to the user’s individual needs.


What kind of cookies does this Site use?

Cadillac Europe may use two types of cookies on this Site:

- Session cookies: these are temporary cookies that are stored in the cookie file of your browser until you end your browser session. Those cookies are mandatory for certain applications or functionalities on this Site to work properly.

- Persistent cookies: we may use persistent cookies for a better user experience (e.g. providing optimized navigation). Those cookies remain in the cookie file of your browser for a longer period. This time period will depend on the choice you make in the settings of your internet browser. Persistent cookies allow information to be passed to a web server each time someone visits the site. Persistent cookies are also known as tracking cookies.

There are many on-line publications on cookies in case you want to read more. See for example:


4. Third-party cookies

Cadillac Europe may use third-party advertisers to serve advertisements and to optimize our marketing communication. Third-party advertisers use cookies to measure the effectiveness of the ads and to personalize advertising content. Information that is collected by third-party advertisers may include data such as geolocation data (as derived from the IP address) or contact details such as e-mail addresses when this would be collected via this Site.


5. Web beacons and pixels

This Site contains web beacons (also called: "pixel tags"). A web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a website or in an e-mail to monitor the on-line behavior of the user visiting the web site or sending the e-mail. Web beacons are used by third-party technologies, on this Site those of “Omniture Publish” by Adobe Inc. to monitor the activity of the visitors to our Site. It allows to track which computer accessed a certain website, when and from where (country/city level).


6. Tracking and Analysis

Cadillac Europe uses for a continuous optimization of its marketing communication the analytical software "Google Analytics" by Google Inc. It allows for tracking on-line behavior in terms of time, geographic location and usage of this Site. This information is collected via web beacons and/or cookies. The information gained via web beacons and/or cookies is anonymous and will not be connected to personal data. All information that is necessary for this analysis is stored on servers in the United States of America. Cadillac Europe and General Motors Holdings LLC (Detroit, Michigan, U.S.A.) do not share this information with any third party for its independent use.


7. Enabling and disabling cookies and similar technologies

You have the ability to accept or decline all cookies on all the websites you visit by changing the settings in your internet browser. For example, when using Internet Explorer version 8.0 you must do the following: 1. choose Tools followed by Internet Options 2. click the tab Privacy 3. use the slider to choose the settings you prefer.

For other internet browsers please refer to your browser instructions to learn more about how to modify your browser settings or how to delete cookies. Please note that certain features and the full functionality of this Site will not be available once cookies are disabled.

In case you want to block third-party cookies (or change your mind later) you can make the appropriate choices on the following website:



Cadillac Europe respects the privacy of every individual who visits the Site. This policy outlines the information Cadillac Europe may collect and store, and how it will be used. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of data protection, the data controller is Cadillac Europe GmbH, a company registered under the Laws of Switzerland and having its registered office at Stelzenstrasse 4, 8152 Glattpark, Switzerland.



We may collect and process the following data about you:

Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our Site.

If you contact us, we may keep a record of that correspondence.

We may also ask you to complete surveys that we use for research purposes.



In some cases, we may collect information about you that is not personally identifiable. Examples of this type of information include your IP address, the type of internet browser you are using, the type of computer operating system you are using, and the domain name of the website from which you linked to our Site or advertisement. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

When you view the Site, we may store some information on your computer. This information will be in the form of a "cookie" or similar file and will help us in many ways. To read more about the types of cookies in use on this site, please read the paragraphs above.



We will not collect any personally identifiable information about you (that is, your name, address, telephone number, or e-mail address) ("personal data") unless you provide it to us voluntarily. If you do not want your personal data collected, please do not submit it.

If you have already submitted personal data and would like it removed from our records, please contact us at the e-mail address or phone number listed at the bottom of this policy. We will use reasonable efforts to delete your information from our records.

We will never sell your personal data on. Your information will only be disclosed to Cadillac Europe, its affiliated or associated companies, retailers and companies working on behalf of Cadillac Europe ("select third parties").

We would like to use your information to keep you informed about new products, existing, products, services, market research, and special offers, and to measure and improve how we serve you, and we and/or our select third parties may contact you about these by post, telephone, e-mail or text messages/SMS.

If you are an existing customer, we and/or our select third parties might contact you with information relating to the products of General Motors, affiliated & associated companies or the select third-party suppliers, some of which are non-automotive.

If you are a new customer, we and/or our select third parties will contact you only if you have consented to this.

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your personal data. You can also exercise the right at any time by contacting us via the details contained in the Contacting Us section below.

Our Site may, from time to time, contain links to and from the websites of our retailers, partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

We may disclose your personal data to select third parties:

In the event that we sell or buy any business or assets we may disclose your personal data to the prospective seller or buyer of such business or assets.

If Cadillac Europe, or all or substantially all of its assets, are acquired by a third party, personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Cadillac Europe, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.


12. Customer care and assistance via Social Media

You may contact Cadillac also via our Social Media Channels. E.g., if you send us a message or post something on our Social Media Channels, we may use the information in your message or post to follow-up with you on the issue you contacted us for via the Social Media Channel which you used. In order to give you the assistance you requested, we may ask you to provide via direct or private message further information such as details on the issue, name, email, VIN, phone, location (city/state) and/or make, model and year of the vehicle. The information you provide will not be used for direct marketing; market research for service and product improvement will only be carried out on bases of aggregated (anonymized) data.

Please note that you should not include any sensitive data (such as information on racial or ethnic origin, political opinions, religious or philosophical convictions, or health) into you post or message. Be aware that if you post something on a public Social Media Channel, anyone might be able to read it.



Your personal data is collected, processed, transferred and used by Cadillac Europe GmbH and General Motors Holdings LLC (Detroit, Michigan, U.S.A.) and commissioned suppliers to process your request(s) or message(s) as well as for marketing purposes, market research, tracking of sales data and in order to contact you. If necessary to fulfil or process your request, Cadillac Europe may also disclose this information to any subsidiaries and affiliated companies of General Motors Holdings LLC and its retailers, agents and suppliers for the above purposes where the data may be processed or used. The data may be transferred and processed outside the European Economic Area (“EEA”) (for example, for the purpose of saving and processing by the commissioned data processing company in the U.S.). All steps reasonably necessary will be taken to ensure that your data is treated securely and in accordance with applicable laws.

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.



You have the right to access information held about you. Your right to access can be exercised by contacting us at the address set out below.


15. Changes to our Privacy Policy

Any changes we may have to our privacy policy in the future will be posted on this page and you should regularly check for updates or changes to our privacy policy.


16. Contacting us

If you have any questions, comments and requests regarding this privacy policy, please contact us at the address stated below. The same applies in case you want to have access to any information we have on you as collected via this Site, or when you want this information to be corrected, blocked or deleted.


Cadillac Europe GmbH

Stelzenstrasse 4

8152 Glattpark



Mail our customer care center:

T: +41 44 828 2828


See our Imprint for the full company details.



This Legal Notice, Site Terms and Conditions, Privacy and Cookie Policy shall be governed and construed in accordance with the laws of Switzerland.

The competent courts of Bulach, Switzerland, shall have exclusive jurisdiction for all disputes arising out of or in connection with this Legal Notice, Site Terms and Conditions, Privacy and Cookie Policy, subject to appeal, if any.

July 6th, 2017